Alcohol use among Tanzanian youth is rising and the high density of alcohol selling outlets and alcohol advertisements coupled with low enforcement of minimum drinking age laws are likely facilitating this uptick, according to a study by the Columbia University Mailman School of Public Health and Muhimbili University of Health and Allied Sciences. The volume of alcohol advertising that youth encounter in Tanzania is increasing as competition among global and local alcohol producers intensifies. Results of a new study that sought to map the influence of the alcohol environment on adolescent drinking in Tanzania are published in the journal Health and Place. Based on earlier data from cities in northern Tanzania, a majority of youth—64 percent—can easily purchase alcohol.
What is the impact of advertising on kids?
More Alcohol Ads, More Underage Drinking - convergebelting.com
Collins , Phyllis L. Ellickson , Daniel F. McCaffrey , Katrin Hambarsoomian. Use Adobe Acrobat Reader version 10 or higher for the best experience. Sales pitches for alcoholic beverages are everywhere: at the grocery store, in magazines, on television, and at concession stands. Researchers have long suspected a connection between alcohol advertisements and underage drinking, but positive correlations to date may have been due to other factors like peer and family influences that affect both drinking and ad exposure. Researchers with the RAND Corporation have now made a much stronger connection, taking a new look at alcohol ads and youth drinking with studies designed to avoid the pitfalls of earlier ones.
High-density of alcohol outlets and advertising affect youth drinking
There has been growing concern about alcohol consumption among young people in the United Kingdom and other countries. This concern has been reinforced by large-scale surveys of national youth samples that have indicated that many teenagers experiment with alcohol and significant minorities drink on a regular basis. While some signs have emerged that more young people are starting to drink later, by the time they reach their mid teens around one in two consume alcohol at least occasionally.
Skip to Content. Marketing to preschoolers mostly entails commercials on television or streaming services , since television is still the dominant medium for young children. Although companies are limited in the data they can collect from kids under 13, they can still gain insights into their behavior and preferences. Finally, teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents' spending even on big-ticket items such as cars.